Orchestrated the launch campaign for a luxury coach service based in Harare, Zimbabwe. The campaign placed emphasis on launching a new scheduled service between Harare and Victoria Falls. I was tasked with creating print collateral for distribution such as fliers and calendars as well as producing TV and Radio spots for local stations for nationwide coverage.
Generated the branding and identity for the newly established real state company. With a growing presence in Dubai, South Africa and Zimbabwe, it was essential that the company have a distinct identity and precise brand guidelines.
This content was generated in order to drive web traffic from our social media channels to our e-commerce platform. The target being millennials that are eager for the complete content experience.
Objective
Rebranding initiative for Caveman Clothing for its' launch in the US. Aimed at revitalizing the brand to appeal to a younger demographic.
Visit caveman-clothing.com for more.
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Promotional materials aimed at generating awareness of C2AE's operations in the area and attract new business.
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An introductory campaign for the summer launch in East Lansing. Intended to draw more Spartans to the new alternative for healthy food items.
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A celebratory campaign in recognition of this special holiday. Aimed at raising awareness around campus while acknowledging the importance of this event given our large Chinese population.
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Banner advertisement showcasing vibrance and diversity of different cultures on-campus that are represented by OISS.